Museum of Friendship, Fall/Winter 2017

Museum of Friendship is a London based womenswear brand founded by Momo Wang, launched in February 2014. Museum of Friendship’s design collects and reflects unforgettable memories, emotions and experiences that are exclusively shared between ‘girlfriends’. The designs narrate the stories of the girls. As they dress up and grow up together in Museum of Friendship, every single piece that they have worn will become the witness of a precious story about friendship.

Momo Wang is a Central Saint Martins graduate, a recipient of second runner-up at the L’Oréal Professional Talent Awards 2011. She also won the Textprint Award in the same year. Prior to launching MOF, Momo presented various craft collections, all were well received. These experience and exposures generated publicity and a substantial amount of following /customer base in China.


王天墨,出生于辽宁锦州。2008 年考入英国中央圣马丁艺术与设计学院学习服装设计与印花专业。2011 年毕业作品入选中央圣马丁毕业 Press Show,获得学院三等奖。之后的两年她开始制作一些有趣的项目寻找方向建立团队,并于 2014 年在伦敦建立了品牌 Museum of Friendship,作品开始在伦敦和巴黎时装周展示发布。2015 年墨墨在她的家乡锦州也建立了“友谊博物馆”MOF STUDIO。现在王天墨往返伦敦巴黎锦州进行设计发布和团队一起成长,她相信在网络发达的今天,设计师可以在任何地方设立工作室,而环境的不停变化也会给设计带来更多有趣的灵感碰撞。现在 MOF 系列产品已在 Opening Ceremony, 10 Corso Como, 栋梁等中外多家买手店销售。

MOF 的设计来源于收集朋友之间的不同记忆,微妙的情感和一些特别的经历。设计讲述的是女孩们的故事。随着他们在友谊博物馆中的成长,每一件他们穿过的衣服都将成为珍贵的友情故事的见证。

Text from Labelhood’s Official Website

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