ISAEI was established by designers Luke and Chimney in 2013. “ISAEI” comes from the Icelandic word “INNSÆI”, which means intuition.
To the designers, intuition means knowing instinctively without rational processing, a sense that originates from logic. But following intuition doesn’t mean logical or illogical, but rather some sort of preconsciousness behind logic. They search for truth beneath time and consciousness, where the mind flows ceaselessly. “Flow” is where purity if found, and they are constantly striving to find this state.
This same belief and tacit understanding is what brought these two designers together, and they soon after established their brand. Luke and Chimney have a similar appreciation for aesthetics found in primitive handicraft art, and both of them enjoy the surprises that arise from handmade creations. They are never bound by forms and persist in inspecting their own creations from a unique angle.