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Capture Emotions, Capture Consumers – Design for Emotion (LIMITED to 25 SEATS)
While the commodities are moving upwards to the ultimate goal of human’s need at self-actualization, the products / services / systems are no longer fulfill the usability aspect only but also the emotional side. How to create commodity that makes people feel “COOL” and then trigger their buying decision? You will learn how to measure and monitor emotion, while it should be made available at the starting line to evaluate the design in M10 Design for Emotion on 1-2 Dec 2012 (Sat-Sun).
Dr. Ir. Pieter M. A. Desmet – a co-author & co-editor of book “Design & Emotion Moves” (2008)
Don’t miss this opportunity to learn from Pieter who is board member of the International Design & Emotion Society and has developed the Product Emotion Measurement Instrument (PrEmo). Next to his teaching position at the TU Delft, he is also a guest professor at the Kolding Design School in Denmark and the Erasmus University in the Netherlands.
ENROL NOW!!! Tuition Fee | HK$7,500 per pax (5% off discount for members/staff of supporting organisations)
Please advise us of any enrolment by 1 Nov (Thu) and copy in to Mandy Fung of Team IDK (on 3793 8438 / firstname.lastname@example.org) who will liaise / confirm arrangement. Seats will be assigned on a first-come-first-served basis.