China’s Plans for Its Own Car Brands Stall

On September 1, 2012 by simon

Chinese automakers are losing ground to their foreign competitors, despite three decades of partnerships with foreign automakers to exchange market access for technology. Domestic car buyers still perceive Chinese auto brands as inferior and less desirable to foreign brands. While domestic auto companies, such as BAIC and Brilliance China Automotive Holdings, have hired top foreign designers to give their products a design boost, the strategy has not yet yielded improvements in brand perceptions and market share. For now, the core business for Chinese automakers is to continue manufacturing their foreign partners’ products.

Read the full story from Businessweek.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

  • Check out a random post from CFB!

    • La petite peek
      La petite peek

      Here’s a sneak peak into the home for next month’s Interiors section of That’s Shanghai. The owner is named Stephanie, who is an interior designer who moved here from Paris with her family four years ago. I met her when visiting Philippe Le Bac’s new store, which she designed (I have yet to post about the new store, but I will!). …

%d bloggers like this: