China’s Plans for Its Own Car Brands Stall

On September 1, 2012 by simon

Chinese automakers are losing ground to their foreign competitors, despite three decades of partnerships with foreign automakers to exchange market access for technology. Domestic car buyers still perceive Chinese auto brands as inferior and less desirable to foreign brands. While domestic auto companies, such as BAIC and Brilliance China Automotive Holdings, have hired top foreign designers to give their products a design boost, the strategy has not yet yielded improvements in brand perceptions and market share. For now, the core business for Chinese automakers is to continue manufacturing their foreign partners’ products.

Read the full story from Businessweek.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

  • Check out a random post from CFB!

    • Modes China
      Modes China

      Syndicated from Design China

      image

      Erik Bernhardsson of F de C has just spent two and half years working, travelling and meeting people in China. His latest project, called Modes China, is a collection of essays and interviews that “offer a unique look into the realities of clothes-making in China today”. …

%d bloggers like this: