On May 8, 2012 by Design China

Estab­lished in 2006, and fea­tur­ing design­ers such Zhang Chao, Zhang Bin and Zhang Huimin, Cre­at­ife is a small col­lec­tive that researches, devel­ops and pro­duces high-quality design prod­ucts con­cep­tu­alised by fresh tal­ent. The team often col­lab­o­rate with young, Chi­nese cre­atives to help them nur­ture their own brand; they have also part­nered with National Art Museum of China (NAMOC), Today Art Museum, +86 Design Store and UCCA (amongst oth­ers) to develop over 45 retail out­lets across Bei­jing, and fea­ture an exten­sive range of prod­ucts on Taobao themselves.

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