On May 8, 2012 by Design China

Established in 2006, and featuring designers such Zhang Chao, Zhang Bin and Zhang Huimin, Creatife is a small collective that researches, develops and produces high-quality design products conceptualised by fresh talent. The team often collaborate with young, Chinese creatives to help them nurture their own brand; they have also partnered with National Art Museum of China (NAMOC), Today Art Museum, +86 Design Store and UCCA (amongst others) to develop over 45 retail outlets across Beijing, and feature an extensive range of products on Taobao themselves.

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